David’s Bridal Unveils a Social Network for Brides

Remote wedding planners will have one more tool for keeping all their tulle (and lace and beads) on one page: David’s Bridal today announced a social network for brides called My Event.

The service connects to Facebook, Pinterest, and Twitter to form a planning page where brides can pick out the perfect gown and bridesmaids can argue over which dress is the least flattering.

With Pinterest-style inspiration boards called “mood boards” for setting the theme – and message boards, a budget planner, and a task list for getting things done – the bride can involve her party and communicate to a wedding consultant what it is that she really wants.

David’s Bridal is known for being affordable and friendly to women of all sizes. In addition to the website, there are more than 300 store locations in 45 states, Canada and Puerto Rico, which makes it easy for bridesmaids who live in other states to coordinate their outfits.

“As the industry leader, we continually strive to deliver the most useful and innovative tools for brides,” said Kristen Celko, VP eCommerce at David’s Bridal in a statement. “Our brand promise begins with the dress of her dreams.  Our digital presence allows us to continually engage and support brides from their engagement until ‘I Do.’”


Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!