How Daymon ‘Daym’ Patterson Got 4 Million Views Eating a Burger on YouTube

Daymon Patterson Don’t think you have the six minutes it takes to watch a guy eat fast food in his car? Think again. Watching Daymon “Daym” Patterson muse about what makes a french fry “official” and a burger “strong” on his Daym Drops YouTube channel is, in fact, incredibly entertaining–so much so, that Travel Channel is putting the former Wal-Mart assistant manager front and center with Best Daym Takeout, premiering July 31. In Mediabistro’s latest “Hey, How’d You Do That?” interview, Patterson talks about his original inspiration and sticking to the “YouTube flow”:

So how did this start? Why review fast food and why record and upload those reviews to YouTube?

I was in retail management for the last 17 years. In the beginning, I was only getting a half-hour lunch, and I would run and grab a quick bite to eat and get right back to work. My last job was at Wal-mart, which gave me an hour lunch as an assistant manager, so I had a little more time to play with. I started out filming my neighborhood, doing little news reports and uploading them. One day on my lunch break, I went to Burger King and had their French toast sticks, and I did a review of them in the car and put that on YouTube. It received like 134 views, whereas all the other videos were maybe like 30, 50 views. The following week, I went to Dunkin Donuts and I got their new frozen hot chocolate. That video caught over 300 views, and I thought, “OK, now I have something here.”

Read the full interview at Hey, How’d You Get a Travel Show Reviewing Fast Food, Daymon “Daym” Patterson?

Sherry Yuan

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