DC Comics has made a couple earth-shattering announcements this past week, and they did not go by without being noticed.

Starting in August, DC Comics plans to reset all of its current series to issue zero. At the same time, it will also start releasing the digital edition of its comics on the same day as the print editions. The digital comics will be priced the same as paper for the first month ($2.99), but will drop $1 in price thereafter.

This move isn’t simply a plan to clear the past history of the various series; much of the continuity will remain. No, this marks DC Comics decision to try to reboot its entire business model.