Online food-ordering service Delivery.com satisfied its hunger pangs by acquiring Eats Media, a restaurant-information portal and social-networking site for food and dining enthusiasts.

Eats Media co-founder and CEO Joe Ariel will become CEO of Delivery.com once the acquisition is complete. Vice president of marketing Jonathan Mark, VP of sales Jon Gershman and VP of operations Colin Sims will also join Delivery.com.

Financial-services firm Cantor Fitzgerald owns Delivery.com, and its chairman and CEO, Howard Lutnick, said:

The acquisition of Eats’ properties and the addition of a strong new team further strengthens Delivery.com’s business both strategically and operationally. Our breadth of service offerings, from a quick lunch to a complete dinner, to gifts and household items, plus the convenience of ordering for same-day local delivery, makes Delivery.com an incredibly compelling service. The Eats acquisition positions us for accelerated growth into local markets nationwide.

Delivery.com has a unique partnership model that pays customers substantial referral commissions for bringing new merchants and users on board. The addition of Eats brings even more compelling content that our partners can leverage when promoting our properties.

Ariel added:

The time is ripe for online local ordering to be a part of mainstream culture. The combined entity brings us even closer to our vision of the ultimate local network. Overnight, we are able to improve the user experience by incorporating greater content and functionality. On the merchant side, we’ve become a one-stop shop for local marketing solutions.

And Gershman concluded:

Historically, the strength of the Eats business model has stemmed from successfully penetrating local markets and monetizing local advertising from restaurants across the country. By joining Eats.com and Delivery.com, we now can offer online ordering to our existing product suite of print and online advertising/marketing. The transactional revenue model is very powerful, and we are excited to be able to offer this new product to our valued clients.