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Demand Media Exploring IPO

DemandMediaLogo.jpgWill there be demand for a Demand Media initial public offering? The freelance content aggregator apparently intends to find out, as paidContent reports that it filed with the Securities and Exchange Commission late Friday.

The filing lists a maximum offering price of up to $125 million in stock, according to paidContent, but it does not specify the percentage of the stake for sale, nor does it include date, price, and number of shares.

According to paidContent, the lead bankers on the IPO are Goldman Sachs and Morgan Stanley, with the rest of the underwriter group including UBS, Allen & Co., Raine Securities, JMP Securities, Jefferies, RBC Capital Markets, Pacific Crest Securities, and Stifel Nicolaus Weisel.

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