Demand Media IPO: Late Next Week

The previously reported initial public offering for content aggregator Demand Media will take place late next week, sources told AllThingsD.

According to the company’s filing with the Securities and Exchange Commission, shares will be priced at $14-$16 apiece, and Demand Media can sell up to 8.625 million, potentially putting the company’s worth at $1.3 billion and raising $138 million.

Goldman Sachs and Morgan Stanley are leading the IPO, and Demand Media will trade on the New York Stock Exchange using the symbol DMD, according to AllThingsD.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!