The new logo for the Democratic National Committee could easily be confused for the logo of a social network, and this was done intentionally, DNC national press secretary Hari Sevugan told AdAge.com, saying:
The primary goal was to reflect the openness of our party, but certainly, we thought the logo could be used in a variety of ways, and we’ve already been very active in using various social-media tools to get our message out, whether it’s Facebook or Twitter or anything else, and the logo lends itself to that, as well.
It’s not just a new Web site, it’s what the Web site does. It’s very utilitarian. We wanted the entire look and feel to reflect who we are as a party, as a community, as Democrats. The logo that had existed was block-letter DNC, red-white-blue color scheme, which was fine, it served us well, but it was really tied around the idea of the national committee, which evokes images of people sitting around a conference table. So this was much more about who we were as a party. We are a grassroots party. We are a party that fights for everyday people.