Dennis Crowley on What Foursquare Learned from Dodgeball, Other Social Media Companies

In the final part of our interview with Foursquare co-founder Dennis Crowley, we spoke about what he learned from his experience founding Dodgeball, and where he thinks the biggest opportunities are in the mobile-social media space.

Dodgeball, Crowley’s previous foray into the space, was in some respects a prototype for Foursquare. Crowley says they took what they learned from that experience and applied it to the new venture.

“We learned a lot about the product,” he says. “[Dodgeball] wasn’t really a fun one-player experience.”

That led to the creation of badges, and encouraging users to explore the cities on their own.

Crowley also touched upon how other social media companies have helped pave the way for services like his.

“Twitter and Facebook have done a lot of work teaching people about the importance and what is interesting in sharing information online,” he says. “I think we get to piggyback on some of their success.”

Previously:

Part I: Foursquare’s Crowley: Users at the Heart of Local Outreach

Part II: Dennis Crowley: Foursquare ‘More Interesting’ Thanks to Being Based in New York City

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!