Digg.com was known as an early social media darling and then seemed to fade into darkness. Some said this fade-out was a result of interface miss-steps. I always assumed others had grown tired of the system-gaming power-users. Either way, the site used to drive droves of traffic and was once a heaven for content marketers.
It all started when I found myself in the social media news echo chamber. There’s Mashable, TechCrunch, The Daily Dot, The Virge, Next Web and find that they were all covering the same stories. I needed to read something different; I needed out of that echo.
Then one day I just decided to check out Digg.com to see what it looked like. I remember thinking it was the best place to find great tech, science and off-beat news. Turns out, there’s still some great news sharing happening on Digg.
Seems I’m not the only one who thinks so. Since the its relaunch earlier this year, The Verge has reported a significant bounce-back in Digg’s traffic. This was only bolstered by the launch of Digg Reader just before Google killed Google Reader, a move that put Digg at a strategic advantage.
Indeed, it seems that Digg has returned to its roots as a content aggregator, with one major change in its original user-generated approach. While readers can still submit and vote on content, the front page of the site is now editor-curated, a complete 180-degree turn from the mob rule of the site’s earlier iteration.
The new strategies seem to be working for now. I’m not the only one digging the new Digg.com. Wired made a powerful endorsement by featuring Digg Reader prominently as part of it’s collection of feeds from the top reporters, publications and thought leaders, “101 Signals.” Readers the option to download the OPML file or simply subscribe to the selected feed using Digg Reader.
Still don’t believe me? Check it out for yourself.