DiggLogo.jpgDigg turned to Amazon.com for its new CEO, tapping the e-commerce giant’s general manager of consumer payments, Matt Williams, as the replacement for former CEO Jay Adelson, with current CEO Kevin Rose to assume the title of chief architect, TechCrunch reports.

Williams has been with Amazon.com since 1999, holding posts including GM of its Webstore, director of tech alliances, director of community and cross-merchandising, and director of auctions and marketplace, according to TechCrunch.

Rose assumed the CEO role from Adelson in April.