digital

Adobe conducted an online survey of over 1,000 U.S. marketers, and what they found might surprise you. Some of the survey’s key findings include:

  • The majority of marketers say they know they should “think social first,” but don’t.
  • Forty percent of marketers want to reinvent their roles as marketers, but only 14 percent believe they know how.
  • Fifty-four percent believe marketers should be risk takers, but 25 percent describe themselves as cautious.
  • Seventy-six percent of marketers say big data is important to success, but most aren’t using it to make informed decisions, “trusting [their] gut” instead.
  • Key obstacles for most marketers is a lack of training and their organization’s inability to adapt.
  • Sixty-one percent say social media will be the most critical marketing vehicle a year from now, followed by mobile. Most marketers cite personalization as their company’s biggest priority moving forward.
  • Digital and social marketers are the most attractive new hires.

See the Slideshare presentation below for the full study.

Marketers: What’s the biggest challenge you’re facing with digital media?