Get Hatched, which was described as “a fun, inspirational, and unique Web destination that features a variety of topics and solutions for the needs of all women,” will launch in May as a joint Web project by Disney Family and Desperate Housewives star Teri Hatcher.
“A Chick’s Guide to Life” will feature articles, blogs, videos, advice, and original content from Hatcher.
I am very excited to partner with Disney Family.com (which is already the top site for moms) to launch, in the spring, a new destination for women that will be innovative and empowering and provide, with humor, insight, and vulnerability, solutions to the needs and obligations of today’s modern women.
Disney Online Mom and Family Portfolio vice president Emily Smith added:
We’re thrilled to be working with Teri to bring her unique twist on life to other women through GetHatched.com. The site will offer a place for women to be entertained, connect with others who face the same daily challenges, and become inspired along the way.
And Disney Online executive VP and managing director Paul Yanover said:
Our goal with this site is to offer women a different take on everyday topics and needs, and we feel that Teri’s candid and humorous point of view is a perfect fit. We look forward to bringing women from all walks of life together on GetHatched.com.