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Disney Hits One Million Book App Downloads

Disney Publishing has crossed the one million downloads mark for its book apps globally from the App Store. This includes apps downloaded for the iPad, iPhone and iPod touch.

The company’s most popular apps include: Mickey’s Spooky Night Puzzle Book, Princess Dress-Up: My Sticker Book, Toy Story 3 Read-Along and Winnie the Pooh: What’s a Bear to Do? Puzzle Book.

Since Disney launched its eBook app business last April, the company has come out with a total of nine eBook apps. All of these apps have been in the Top 10 Paid Book Apps since the iPad debuted in April.

Disney takes an interactive approach to its book apps. We interviewed Yves Saada, VP of Digital Media at Disney Publishing last month. He told us about this approach: “We wanted to show what this platform could do for a book. We created a format that was combining books, immersive navigation, videos, songs, puzzles, reading and games, while keeping the reading experience as the focal point of the product.”

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