Disney Launches Digital Content Unit

The Disney-ABC Television Group has created a new digital media unit charged with developing original short-form content for distribution to mobile, online and download services. According to a report on Fierce Mobile Content, the unit, Stage 9, already has some 20 series already in the works. The programs run the gamut of comedies, dramas and animated and reality shows.

One reason for Stage 9 is to counteract the glut of user-generated content that makes up the majority of short-form programming with quality, professional content.

“This creative frontier gives us the opportunity to develop new franchises, discover and develop talent and, most importantly, expand the standard of excellence set by our parent company in creating superior episodic programming with great stories and production values,” Stage 9 general manager Barry Jossen said in a statement.

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