“With authentication in place, streaming full networks online would be an interesting and potentially compelling feature for consumers,” said Iger. And he says the old cable model, won’t work online: “Preventing people from watching any shows online unless they subscribe to some multichannel service could be viewed as both anti-consumer and anti-technology and would be something we would find difficult to embrace.”
Pin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!