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Diversion Books & Gersh Agency Partner to Create eBook Imprint

Diversion Books has teamed up with The Gersh Agency to create a new book imprint for the agency’s clients.

The imprint, which has yet to be named, will include fiction and non-fiction titles which are slated to launch in Summer 2013. The imprint will release both eBooks and print-on-demand (POD) formats including both digital originals and backlist reissues. The agency hasn’t yet said which books would be released.

“The idea of an agency branded imprint, where authors and their representatives are fully engaged in the publishing process makes a lot of sense and in Gersh we have found the ideal partner,” stated Mary Cummings, editorial director at Diversion Books. “We have had a great experience working with Gersh on the eBook and POD publication of Lucy Alibar’s magical play, ‘Juicy and Delicious’, which became the Oscar-nominated film, ‘Beasts of the Southern Wild.’ We look forward to further successes, with a dedicated branding effort, a quick turnaround time for publication, and marketing strategies suited for Gersh clients. We’re expecting big things.”

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