Dockers Unleashes ‘Shaky’ iPhone Ad

If you’ve ever downloaded an iPhone application that takes advantage of the phone’s accelerometer technology, you know how much fun it can be to shake, rattle and roll the device to make things happen.

Advertisers are finally getting that message. OMD and Razorfish have developed the first truly interactive, shakable iPhone ad for Dockers.

The innovative ad, dubbed Shakedown 2 Get Down, features “freestyle dance expressionist” Dufon dancing around the screen wearing a pair of Dockers Vintage Workwear Khakis. The ad is embedded in select iPhone games. When it appears in between levels of gameplay, users are prompted to shake their phone to get Dufon to dance.

Scheduled to run for four weeks, the ad can be found in such free iPhone apps as iBasketball, iGolf, iBowl and iTV.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.