It’s Friday April 20, 2012, also known as “Cover The Night”—a day which “slacktivists” have been waiting for since the KONY 2012 documentary went viral last month. KONY 2012-inspred activists are invited to hit the streets and spread the word about Joseph Kony and the LRA and in honor of Cover The Night, virtual world Facebook app dotfriends has opened a virtual screening room that will be showing the Kony 2012 documentary on a loop throughout the day.
Elaine Kim, PR strategist for dotfriends, says, “In a virtual world people can escape from the horrors of reality. However, we have decided to dedicate this virtual bar in virtual Sudan to remind people of the suffering taking place in Sudan and Uganda. Without taking a political stance we are merely bringing a real piece of the outside world into our world of virtual reality.”
Kim adds, “The KONY 2012 campaign shows how the collective voice of the many linked individuals can be heard and make a difference. A social platform which brings together over 800 million people from all walks of life is a mighty powerful force. Our aim is to bring additional awareness to the campaign and assist in the ultimate goals of the cause.”
You can join the virtual screening of KONY 2012 by clicking here.
Find out more about Cover The Night in the video below, which was uploaded yesterday to the Invisible Children YouTube channel. Will you be participating in Cover The Night? Will you join the dotfriends community and watch the documentary in the virtual screening room on Facebook?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.