Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Douglas Rushkoff Hates iPads And Discourages Viral Video

In a digital world, we should be worrying less about how to make videos and more about how to find and create good writing, said author Douglas Rushkoff at the eBook Summit.

“Real viral is not a video that people pass,” he said. “Viral means it provokes a cultural immune response. Hemingway having sex with the wrong person or beating something up or is viral. For me, making a video for a book is not viral.”

Rushkoff also used the stage to discuss why he hates iPads. The reason, it is an entertainment tool, not a tool for creating. “It communicates to the user, ‘stay away,’” he said.

Rushkoff recommends that indie authors and publishers take advantage of all of the channels for getting books out. In his presentation, Rushkoff said, “The beauty of being indie is that we are like the rats after the apocalypse. We can exploit every system.”

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!