The Dr. Dre-backed music streaming service Beats Music launched its mobile and web-based apps this week. Beats aims to curate and tailor music selections to each individual user, choosing songs and playlists based on a person’s preferred genre, mood or even whatever activity they’re engaged in at the time:
What if you could always have the perfect music for each moment, effortlessly? Tell Beats Music where you are, what you’re feeling and who you’re with and we’ll serve you a unique stream of music that fits your situation perfectly.
Beats’ chief Ian Rogers praised the service’s high-profile curators, such as Chief Creative Officer Trent Reznor (of Nine Inch Nails fame) as being the key to the fledgling service’s success. Rogers has an interesting music backstory, too. Read some of it here.
The ad-free Beats service will cost $9.99 a month, but it is offering a free, 7-day trial to newcomers. (There’s also a $14.99 family plan via AT&T.) It boasts 20 millions songs. Offline streaming options and social sharing options are also part of the service.
It is already available for iOS and Android, and Windows is expected soon.
Beats, of course, is entering a crowded marketplace where it will have to compete with the likes of Pandora, Spotify, Rdio, Songza…and the list goes on.