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Comedian and “The Price is Right” host Drew Carey is down in South Africa, attending the 2010 FIFA World Cup. While social media companies are hopping on the soccer bandwagon, Carey has decided to blog his experiences from the games in addition to taking to Twitter.

Carey attended the opening match between Mexico and South Africa earlier today, watching in a suite with about a 50/50 mix of Mexican and South African guests.

In the suite next to ours on our left was a bunch of drunk South Africans. On our right, a suite full of drunk Mexicans. At one point in the second half, a Mexican player missed a shot and one of the drunk South Africans stood up and yelled across at the drunk Mexicans “So Sorry for Yooouuuuu!”. And then he forgot that the seats on the chairs spring up when not occupied and fell right on his ass when he went to sit down. It was pretty funny. We laughed for about 5 minutes. Nothing like a drunk falling down to lift your spirits.

Just another way that new media is changing the way celebrities and public figures communicate with the public.