A Billion Acts of Green is aimed at encouraging people around the world to share their efforts toward improving the environment, with the goal of reaching 1 billion such acts prior to the U.N. Conference on Sustainable Development in Rio de Janeiro, Brazil, in June. And the two parties hope the Facebook app will help to boost that total.
Earth Day Network president and CEO Kathleen Rogers said:
Earth Day Network’s collaboration with Facebook on the app takes advantage of two global platforms: Facebook’s social network and Earth Day, the largest platform for environmental action. This effort is founded on the shared belief that to achieve real progress on today’s immense environmental challenges, we must act together. Facebook defines togetherness in the digital age, and has the unique ability to take a positive message and propel it across cultural, national, and religious divides. That’s what Earth Day is all about, too.
Facebook vice president of technical operations Jonathan Heiliger added:
Facebook’s partnership with Earth Day Network to create and promote the Billion Acts of Green app is an exciting way to harness the Facebook platform’s power and reach on behalf of the environment. Whether pledging to save energy, use less water, use alternative transportation, or take other steps, people can use Facebook to mark Earth Day with meaningful action, and can encourage their friends to do the same. This will help Earth Day Network achieve its Billion Acts of Green goal.