eBay rolled out a series of applications available free-of-charge for embedding by subscribers to its Selling Manager and Selling Manager Pro, following its move in April to stop charging sellers for Selling Manager and transform it into an open platform where third-party developers could embed their applications into my.ebay.com.

Sellers can access the applications via eBay’s Productivity Applications page, and they include Terapeak Marketplace Research, HostedSupport‘s customer-support tool and the ahTXT text-messaging service.

eBay platform senior manager Kumar Kandaswamy said:

eBay’s API platform already attracts 96,000 developers who have built more than 13,000 live applications. Selling Manager Applications addresses the need of developers to more readily connect eBay sellers who are seeking useful tools for their eBay businesses. Under the eBay Selling Manager Applications revenue-sharing agreement, applications that pass eBay’s rigorous approval process will be put in front of an active audience of more than 270,000 professional eBay sellers. By managing the billing on behalf of developers, we are simplifying the process for both eBay sellers and third-party developers.