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eBook Bestsellers Average Price Drops $.61 This Year

The average price for an eBook on Digital Book World’s bestsellers list dropped $.61 during the first week this year.

According to new metrics from Digital Book World and Iobyte Solutions, the average price of an eBook bestseller was $8.23 during the first week of the year, which is down from $8.84 the average price for an eBook bestseller in mid-December.

Digital Book World attributed the drop to retailer discounting. Here is more from DBW: “The decrease in average price is almost certainly due to retailer discounting. For instance, this week’s new No. 1,Safe Haven by Nicholas Sparks (Hachette), was discounted by its retailers to $3.99 on Dec. 20 after several graduated discounts throughout the Fall that saw its price decrease from $9.99, the last price its publisher set. It had been priced at $12.99 when it was new in late 2010 and early 2011. (The ebook was also likely helped by the upcoming film adaptation, set to hit theaters in Feb. 2013.)”

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