Editor-in-Chief Matthew Winkler Brings @BloombergWay to Twitter

Bloomberg News editor-in-chief Matthew Winkler has been known to be critical of Twitter in the past, making his conversion and first Tweet that much more surprising.

Winkler has only Tweeted three times to date, with all of them regarding Bloomberg reporters being honored, but he spoke with Peter Kafka of AllThingsD’s MediaMemo about his foray into the world of 140 characters:

I want to share the most immediate and direct appreciation of Bloomberg’s reporting, and Twitter is ideal for that purpose. I have always admired technology that makes the delivery of news more efficient, and Twitter is a good example. Bloomberg News will always be the focus. It won’t be about me, it will be about us and helping people appreciate the quality and impact of our work at Bloomberg. That’s why my handle is @BloombergWay.

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