Egypt, Libya Revolutions Drive CNN.com in February

The revolutions in Egypt and Libya helped push CNN.com to a 10 percent traffic gain in February compared with the year-earlier month.

During the first three days of the month, Egypt helped drive the cable news network’s site to a daily average 17 percent higher than that of the prior four weeks. It was Libya’s turn Monday, Feb. 21, when traffic was 55 percent higher than the prior-four-Sunday average and 6 percent higher than the last Monday holiday (Jan. 17).

Total video starts (live and video-on-demand) were up 30 percent compared with the fourth quarter of 2010, and live video starts were up 20 percent.

Feature content also performed well for CNN.com in February, with Tech averaging 1 million daily page views, up 18 percent; versus February 2010 Opinion at 500,000, up 51 percent; Health at 860,000, up 46 percent; and Living at 800,000, up 66 percent. And CNN.com said blog traffic accounted for 97 million page views in February.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!