Eighty Percent of College Faculty Teach Using Social Media

College faculty are twice as likely as other industry workers to be using social media as part of their job, and more than 80 percent of faculty are using some form of social media in their teaching, according to a new survey from the Babson Survey Research Group and Pearson.

The survey of approximately 2,000 faculty found that over 90 percent of college faculty use social media in the workplace, while other industries are 47 percent of employees use social media. In the classroom, 80 percent of respondents report using social media for some aspect of their course. Of those, nearly two-thirds use social media within their class session, and 30 percent post content for students to view outside of class.

Another interesting figure from the survey is that more than 40 percent of faculty say they require students to read or view social media as part of a course assignment, and 20 percent assign students to comment or post to social media sites.

“My students need to leave their university experience engaged, informed and ethical twenty-first-century citizens,” said Krista Jackman, Lecturer of English at the University of New Hampshire. “Social media in the university classroom can foster a blending of scholarship with the incredible power of social networking to ultimately help students maneuver responsibly through an ever more technology centered world.”

I am not surprised college faculty are utilizing the various aspects social media in their workplace and encouraging their students to do the same. However, I know of a college professor who will not use social media, particularly Facebook, with her students because she feels it violates her privacy. She told me that she does not want to get too friendly with her students.

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