eReader Owners Read More

Amazon_Kindle_1701290c.jpg

According to a new study by Marketing and Research Resources Inc., which interviewed 1,200 eReader owners, 40% of these people said that they now read more than they did with print books.

The survey also found that 58% of eReader owners read about the same as before while 2% said they read less than before. In addition, 55% people surveyed said they thought that they would use the device to read even more books in the future.

It may be leading to an increase in book sales. The WSJ reports: “Among early adopters, e-books aren’t replacing their old book habits, but adding to them. Amazon, the biggest seller of e-books, says its customers buy 3.3 times as many books after buying a Kindle, a figure that has accelerated in the past year as prices for the device fell.”

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!