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ESPN.com, CNN.com Multiple Award Winners

CableFax_2.24.jpgThis morning we headed over the Grand Hyatt for the CableFAX “Best of the Web Awards” breakfast. The bacon was sizzling, the coffee was hot and the awards show itself was another interesting look at how the business landscape is changing — how companies, in this case cable networks and operators, are moving from programming solely for television to creating more and more original content for the Web and mobile devices.

Before the awards were presented, CableFAX Editorial Director Seth Arenstein and Executive Editor Michael Grebb had a Q&A with JB Perrette, president of NBCU Digital Distribution. In between the awards, Arenstein and Grebb presented 23 up-and-coming cable executives with a “Digital Hot List” award.

There were 16 awards presented. ESPN.com, CNN.com and Discovery Communications took home multiple awards.

We tweeted the entire event, including all the winners. Click continued to see the list.


Here is our Twitter feed, beginning with most recent:

• Best Web Design: OutdoorChannel.com wins. Site impressions grew more than 500% in the last 8 months of 2008.

• Best Video: ESPN.com wins again. “Video and mobile” are the trends. “A big game-changer” for how things are done.

• Best Supplemental Web Content: Discovery.com wins for the site that accompanied “When We Left The Earth: The NASA Missions” about 4 hours ago from TwitterFon

• Best PR Campaign: Starz Entertainment wins for digital outreach. They bypassed journalists and went straight to bloggers. Nice concept.

• Best Original Content: ESPN’s Mayne Street hosted by Kenny Mayne. Clip played from the show with Scott Van Pelt. Very funny.

• Best Mobile application: Discovery Digital Media’s Mobile Website

• Best Marketing Campaign: NBCU wins for its Beijing Olympics Affiliate Website.

• ESPN.com VP Rob King: don’t underestimate audience sophistication.

• Best Online Game: Cartoon Network wins for “Ben 10 Alien Force Game Creator”

• Best Email Newsletter: Comcast SportsNet Mid-Atlantic wins for MVP Club E-Letter.

• Best E-Commerce Merchandising: CNN.com’s T-Shirt campaign wins. Marketing guy: “incredible success for us. We’ve had a lot of fun with it.”

• Best Corp Social Responsibility: Si TV “Crash the Parties 08″ @RickSanchezCNN took part in this Latino voter effort.

• Best Community/Social Net: CNN iReport. “Anderson Cooper wannabes.” Senior Prod: “we accept on behalf of the ireporters who are the site”

• Best Blog: Insight Communications CEO, Michael Willner. Michaelsinsight.com

• Best Overall Website: Non-Networks and Regionals – Motorola DOCSIS Ultra-Broadband Website

• Best Overall Website: A tie: Discovery.com and ESPN.com. (CNNPolitics.com was a nominee)

• And now the awards: Best Ad/series of ads: Time Warner Cable LA “Movers” Campaign

• Perrette asked about the best part of his job: we’re proud of a lot of things: Olympics, our .coms and Hulu.

• Perrette: another 6-12 months of retrenching. Gone are the days of throwing something against the wall to see what sticks.

• Perrette: the Digital revolution isn’t stopping regardless of the economy.

• Perrette president of NBCU Digital Distribution speaking at CableFAX breakfast, pre-Awards.

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