Hi WebNewser readers - we're now a part of mediabistro's SocialTimes.com, bringing you breaking news, guides & tips from the Web world.

ESPN Taking Time Warner Cable Carriage Negotiations Online


Disney and ESPN is taking its carriage negotiations with Time Warner Cable online, launching a website and pages on social networking platforms to draw attention to the standoff.

The back-story: On September 2, Disney’s current deal with TWC will expire, potentially leading to ESPN, ESPN2 and other networks being pulled from Time Warner Cable’s channel lineup.

In response, the company has launched a campaign, which it is calling “I Have Choices.” A website, www.IHaveChoices.com and Facebook page have already launched and feature content about the potential loss of ESPN, as told from ESPN’s perspective, of course.

The name refers to the fact that consumers can switch to another provider, say, DirecTV or Verizon Fios, should TWC pull the ESPN Networks.

Carriage negotiations have become an increasingly public affair over the last couple of years, as operators and networks play hardball to get the best deal possible.

Still, the loss of ESPN would be a big one for TWC, especially right before football season starts. ESPN is the home of the “Monday Night Football” game of the week. “MNF” is routinely the top program on all of cable, and often all of television.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!