ESPN/ABC In Deal with YouTube. Is Hulu Next?

Chris Ariens on March 31, 2009 3:04 PM

Disney’s TV arm has signed a deal with YouTube that will bring short-from content from various Disney properties to the site.

As part of the deal, ESPN clips will turn up on YouTube next month and ABC News and entertainment content will begin appearing in May.

The NYTimes’ Brian Stelter also reports, “Disney is in negotiations with Hulu to take an equity stake in the site, which is a joint venture of NBC Universal and the News Corporation, according to a person close to the talks who requested anonymity while discussing internal deliberations. A Hulu spokeswoman did not respond to requests for comment.”

TVWeek reports the Disney/ABC and ESPN channels will be available to U.S. online viewers and will launch with YouTube’s already established InVideo overlay ads and regular display graphics. Disney Media also will be allowed to test pre-roll video ads under the agreement.

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