Etsy Launches More Powerful iPhone App

Etsy, social commerce,Etsy, a sales platform for handcrafted items, launched a new version of its iOS app designed to make it easier for sellers to manage their online shops.

The app allows users to create new listings from their phones. A crafter might make a new project in his or her studio and list it for sale without going home first, Etsy said in a blog post.

“It’s possible to manage an Etsy shop for weeks on end, without ever turning on a computer. We hope this will make it easier for sellers to keep up with holiday demand,” the blog post said.

A full quarter of Etsy’s traffic comes from mobile devices, the company said, and iPhone users convert from looking at a product to buying at twice the rate of the site’s average user.

The updated app also introduces support for more languages, as Etsy works to expand its international user base.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!