candy crushThe European Commission is investigating the term “free” as used for apps that contain in-app purchases. The consumer policy group representing the European Union is holding talks with Apple, Google and app makers in developing new policies that would require free apps to be completely free, with intentions of targeting terms like “Buy Now” or “Upgrade Now” from free-to-play apps.

The policy group’s Commissioner, Neven Mimica said, “Consumers and in particular children need better protection against unexpected costs from in-app purchases.”

The European Commision said that, “The use of the word ‘free’ (or similar unequivocal terms) as such, and without any appropriate qualifications, should only be allowed for games which are indeed free in their entirety, or in other words which contain no possibility of making in-app purchases, not even on an optional basis.”