Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

European Commission Seeking to Eliminate ‘Free’ From Apps With In-App Purchases

candy crushThe European Commission is investigating the term “free” as used for apps that contain in-app purchases. The consumer policy group representing the European Union is holding talks with Apple, Google and app makers in developing new policies that would require free apps to be completely free, with intentions of targeting terms like “Buy Now” or “Upgrade Now” from free-to-play apps.

The policy group’s Commissioner, Neven Mimica said, “Consumers and in particular children need better protection against unexpected costs from in-app purchases.”

The European Commision said that, “The use of the word ‘free’ (or similar unequivocal terms) as such, and without any appropriate qualifications, should only be allowed for games which are indeed free in their entirety, or in other words which contain no possibility of making in-app purchases, not even on an optional basis.”

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!