Even the BCS Has a Twitter Account

College football’s controversial Bowl Championship Series kicked off a Twitter account, and the response of many fans clamoring for a playoff: “Tweet THIS,” AdAge.com reported.

The @InsideTheBCS account launched with three Tweets, according to AdAge.com: a welcome message to new followers, a link to an article questioning the fairness of a playoff system and a quote from University of Florida head coach Urban Meyer about how the BCS system has been good for college football.

Sports Illustrated columnist Stewart Mandel tweeted, as reported by AdAge.com:

If the balloon boy dad set up a Twitter account, even he would not draw the level of venom @InsidetheBCS is right now.

BCS executive director Bill Hancock told AdAge.com:

We think a lot of the feelings out there are because people just don’t understand it. The side talking about playoffs has had that turf to itself…we want it to be a two-way conversation. That’s the great thing about social media. It gives everybody a chance to weigh in.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.