College football’s controversial Bowl Championship Series kicked off a Twitter account, and the response of many fans clamoring for a playoff: “Tweet THIS,” AdAge.com reported.

The @InsideTheBCS account launched with three Tweets, according to AdAge.com: a welcome message to new followers, a link to an article questioning the fairness of a playoff system and a quote from University of Florida head coach Urban Meyer about how the BCS system has been good for college football.

Sports Illustrated columnist Stewart Mandel tweeted, as reported by AdAge.com:

If the balloon boy dad set up a Twitter account, even he would not draw the level of venom @InsidetheBCS is right now.

BCS executive director Bill Hancock told AdAge.com:

We think a lot of the feelings out there are because people just don’t understand it. The side talking about playoffs has had that turf to itself…we want it to be a two-way conversation. That’s the great thing about social media. It gives everybody a chance to weigh in.