Event planning can be overwhelming, but by following a few simple steps before, during and after an event, you can create a memorable brand experience to meet your overall objectives.

Formstack recently shared the following infographic guide to creating successful business events. Start by promoting your event three to 10 weeks before, using email and social media hashtags (tweets with hashtags double engagement). Be sure to live-stream the event and use social channels for check-ins and fundraising. Audience data provides opportunities to keep in touch with attendees and publicize a similar event in the future.

Formstack Event Infographic 4

Source: Formstack.com