Exclusive Grey’s Anatomy Content Available via Shazam

Hit ABC drama Grey’s Anatomy became the latest TV show to create exclusive content for Shazam, as the mobile app continues its expansion into interactive TV advertising.

The network announced on the Grey’s Anatomy Facebook page, “Starting [Monday] night, you can use your Shazam app to get access to exclusive Grey’s Anatomy content. Watch for the Grey’s Anatomy promo during [Monday] night’s episode of Bachelor Pad and Shazam it for a first look at the new season! Don’t have Shazam? Download it here!”

Shazam is available for the Apple iOS, Android, BlackBerry, Symbian, and Windows Phone 7 operating systems, and after clicking the app’s button to tag promos for the show’s upcoming season, exclusive content will be unlocked, including sneak peeks and, according to Mashable, a music video by Scars on 45.

The new season of Grey’s Anatomy kicks off Sept. 22.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!