Experian Hitwise: Conan, Leno Continue to Joust; Hardball Overtakes The Last Word

Fox News Channel’s The O’Reilly Factor remained atop the Experian Hitwise rankings of cable-news-show Web sites for the week ending Feb. 5, and MSNBC’s The Rachel Maddow Show finished second again, but MSNBC’s Hardball with Chris Matthews bumped network sibling The Last Word out of third place.

The top two late-night talk-show sites stayed the same for the third consecutive week — Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report — but the Jay Leno-Conan O’Brien controversy is still being played out on the Hitwise charts, as TBS’ Conan replaced NBC’s The Tonight Show with Jay Leno in third place, reversing the previous week’s result.

The top three morning-talk-show sites were unchanged for the third straight week: NBC’s Today, ABC’s Good Morning America, and CBS’ The Early Show.

There were no changes in the broadcast rankings, as the top three network sites were once again CBS, ABC, and NBC, and the top three show sites maintained their positions: Fox’s American Idol, CBS’ NCIS, and ABC’s The Bachelor. Fast risers were ABC’s Extreme Makeover Home Edition (to No. 4 from No. 29), and NBC’s Who Do You Think You Are (7 from 21).

The top three cable shows also held steady: MTV’s Jersey Shore, Comedy’s South Park, and ABC Family’s Pretty Little Liars. FX’s Justified was the only fast riser, to No. 9 from No. 41.

Continuing the theme of the week, there were no changes in the combined broadcast and cable top three: Nickelodeon’s SpongeBob SquarePants, Jersey Shore, and South Park. Fast risers were Extreme Makeover Home Edition (18 from 72), and Who Do You Think You Are (21 from 53).

Broadcast and Cable Report 020511

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