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Experian Hitwise: Glee Clubs Its Way to the Top; Leno’s Turn to Bump Conan

Fox News Channel’s The O’Reilly Factor remained atop the Experian Hitwise rankings of cable-news-show Web sites for the week ending Feb. 12 yet again, followed by two offerings from MSNBC: Zeitgeist and The Rachel Maddow Show, respectively.

The ironic battle between Conan O’Brien and Jay Leno continued in the late-night talk-show category, as TBS’ Conan and NBC’s The Tonight Show with Jay Leno don’t seem to be able to share a top-three list. Comedy Central’s The Daily Show with Jon Stewart remained atop the list, but Leno bumped rival Conan out of the top three, securing second place and dropping Comedy’s The Colbert Report from No. 2 to No. 3.

The top three morning-talk-show sites held steady for the fourth consecutive week: NBC’s Today, ABC’s Good Morning America, and CBS’ The Early Show.

The broadcast-network-site rankings remained unchanged: CBS, ABC, and NBC. Fox’s Glee surged to first place in the broadcast-show-site rankings, followed by previous leader and Fox sibling American Idol, and CBS’ NCIS. Fast risers on the broadcast list were CBS’ Survivor (to No. 13 from No. 23), and ABC’s Mr. Sunshine (18 from 58).

The top three cable shows were identical for the third week in a row: MTV’s Jersey Shore, Comedy’s South Park, and ABC Family’s Pretty Little Liars. Fast risers were Zeitgeist (14 from 150), History’s American Pickers (19 from 32), Travel’s Ghost Adventures (21 from 37), and Lifetime Television’s Army Wives (25 from 55).

The combined broadcast and cable top three held steady for week No. 3: Nickelodeon’s SpongeBob SquarePants, Jersey Shore, and South Park. Fast risers were Glee (4 from 20), and Oxygen’s Bad Girls Club (22 from 33).

Broadcast and Cable Report 021211

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