Extra! Extra! More than 74M Monthly Unique Visitors!

This isn’t your grandfather’s way of reading the paper: The Newspaper Association of America, citing a custom analysis provided by Nielsen Online, said newspaper Websites attracted an average of more than 74 million monthly unique visitors during the third quarter of 2009, representing 38% of all Internet users.

The NAA added that those visitors spent 2.7 billion minutes browsing the sites during more than 596 million total sessions.

NAA president and CEO John F. Sturm said:

Newspaper publishers continue to aggressively reinvent their business models, leveraging trusted brands to attract a growing and sophisticated audience in the digital space. At the same time, industry executives have adopted smarter circulation strategies that are growing circulation revenues even though paid circulation numbers are lower. This places the focus where it belongs: Retaining core readers who deliver maximum value to advertisers while harnessing digital platforms to broaden our medium’s audience and position us strongly for the future.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.