Facebook has agreed to acquire Parse, a two-year-old company that provides back-end support for cross-platform apps, the companies said today.
“By making Parse a part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices,” Facebook said in its announcement.
Facebook recently bet on the Android platform with Home, but iOS continues to lead mobile innovation, in part because Android apps require developers to accommodate more devices and more versions of the operating system. Parse offers server support and software development kits (SDKs) to make app development easier.
Brian Blau, Gartner’s research director, saw Facebook moving to keep its platform appealing to developers.
“This will help them on all mobile platforms, and will be used to help attract developers to better integrate with Facebook’s other services,” he said.
It will also provide a new revenue stream for the social network, Blau noted. Facebook has struggled struggle to keep Wall Street happy since its IPO nearly a year ago.
Among its services is the support of social integration by “linking accounts across networks, resetting passwords, and keeping everything safe and secure,” according to its website.
Parse will continue to support apps even if they do not include Facebook integration, the companies said.
Updated at 8 p.m. EDT to include analyst comments.