Megan Thee Stallion attends the 2023 MTV Video Music Awards.Dia Dipasupil/FilmMagic via Getty Images
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Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics

Voice

What brands can learn from the #TrippinWithTarte Bora Bora backlash.


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Megan Thee Stallion to Bring Hot Girl Energy to Social Media Week

Social Media Week

Megan Thee Stallion joined the three day Social Media Week program in April, set to take place in New York.

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Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics

Voice

What brands can learn from the #TrippinWithTarte Bora Bora backlash.

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The Art of Making Pretzels Part of Every Conversation

Voice

A BTS look at Auntie Anne’s social content strategy and viral posts.

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Most European Influencers Fail to Disclose Ads, a Sweep Finds

Influencers & Creators

A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.

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How to Make Noise During Advertising’s Biggest Day

Voice

When everyone's talking about one thing, how can brands remain relevant on social and beyond?

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Inside Barilla’s Award-Winning Leftover Pasta TikTok Series

Social Media

Le Pub and the Italian brand on fighting food waste with 'a new kind of storytelling.'

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Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy

Voice

Creating content and value for consumers is the best trade for their data.

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WhatsApp Business Brings in Dentsu to Evolve Customer Relationships

Platforms

A new proprietary platform will enable companies to enhance customer relationships.

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X to Double Down on SMBs Following Musk’s Advertiser Attack

Platforms

The platform also clarified that ad revenue losses would be between $10 million to $12 million

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BuzzFeed Inc. Granted Extension on Nasdaq Delisting

Earnings Reports

The company will have a further 180 days to get its stock price above $1.

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Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands

Platforms

Brands face a new reputation dilemma on whether they stay or leave X (formerly Twitter).

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X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers

Platforms

The owner of the social media platform launched a foul mouth attack on brands leaving his platform

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Cyber Week Generates Record $37B in Online Spend

Retail News

Adobe and Criteo data point to a successful year for online retailers, with Cyber Monday up 9.6%

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Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results

Social Commerce

BK Beauty finds success that other brands are struggling to replicate.

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Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand

Voice

Liquid Death, Stories & Ink and Gymshark—all started as D2C—have never solely relied on social.