Click here to receive the Morning Social Media Newsfeed via email.

New Facebook Tool Helps Organ Donors ‘Share Life’ (ABC News/Good Morning America) In an exclusive interview with ABC News, Facebook CEO Mark Zuckerberg announced today the addition of a new tool on Facebook that will allow users to share their organ donor status with their friends. Users can add that they are organ donors to their Facebook timeline, and share their story about when, where or why they decided to become donors. ABC News Conversations over the dinner table with his med-student girlfriend helped Zuckerberg formulate this big idea. And it was his friendship with Apple founder Steve Jobs, whose life was extended by years following a liver transplant, in part, that spurred the 27-year-old Facebook founder and CEO to help put that idea into practice. The New York Times It is a rare foray by Facebook into social engineering from social networking, and one with a potentially profound effect, according to experts in the field of organ donation.

George Zimmerman Defense Turns to Social Media (AllFacebook)
In an unusual move, Mark O’Mara, the defense attorney of George Zimmerman, who is going on trial for allegedly killing 17-year-old Trayvon Martin on Feb. 26 in Sanford, Fla., will be maintaining – and monitoring – two websites and Facebook and Twitter accounts regarding the controversial case. Do you think establishing a presence on Facebook and Twitter is a smart move for the Zimmerman defense team, or will it cause more harm to the public’s perception of Zimmerman? Mashable O’Mara says the social channels are a place to establish a credible source of information about the case, provide a communication channel with the law firm and give a voice to Zimmerman. Huffington Post This latest social media offensive isn’t the first time Zimmerman has gone online to defend himself or to raise funds. In early April, Zimmerman launched www.therealgeorgezimmerman.com.

Cyber Attacks Target Mobile, Social Networks (PC Magazine) Social networks are the new frontier for cyber scammers, according to new data from Symantec. Overall, malicious cyber attacks rose 81 percent in 2011, and mobile attacks were up 93 percent, especially targeting the Android operating system.

Storify Integrates With Tweetbot And Helps You Share Twitter Conversations (AllTwitter) If you haven’t used it, Storify is a place where you can combine elements from your various social networks to pull together stories about a topic. And now you can share conversations you have on Twitter to Storify, enhancing the experience even more.

Digital Diary: Rihanna and Beyonce Define the Social Web Spectrum (The New York Times) How Rihanna and Beyonce use social media differently to reach their fans. Rihanna is “completely nuts” on Instagram and Twitter, while Beyonce prefers Tumblr.

YouTube Co-Founder Chad Hurley Talks Delicious, Acquisitions and His Push into China (The Next Web) The Next Web’s Robin Wauters recently prodded YouTube co-founder Chad Hurley on what he’s been up to of late, where he announced a round of funding for Avos and discussed his push into China with Mei.fm, and the ultra-secret Zeen, which lets you discover and create beautiful magazines.

Tiger Woods Answers Question Through Social Media Instead of Working Media (The Associated Press) Instead of a news conference before this week’s Wells Fargo Championship, Tiger Woods answered 19 questions Monday in a 15-minute video posted on his website. The questions were submitted through Facebook and Twitter.

Maine Sisters Turn to Social Media to Recruit New Members to Religious Life (The Associated Press) Sister Elaine Lachance, a nun in Maine, is using social media to attract women who feel the calling to serve God and their community. “You have to go where the young people are. And that’s where they are,” she said.

Jimmy Kimmel Beats President Obama with Most Tweeted Joke [INFOGRAPHIC] (Mashable) Jimmy Kimmel, whose jabs about New Jersey Gov. Chris Christie’s weight netted 765 tweets per minute, won the award for most tweeted-about moment at the White House Correspondents’ Dinner.