I make money off of businesses that do not have pages, since I persuade businesses to ditch their profile (timeline) for a page, so believe me that there are many businesses out there that are not taking advantage of the Facebook page, which is unfortunate for them, but good for me.
On the other hand, it’s my duty to provide you with useful information, so if you are a businesses that still has a profile (timeline), see why you should switch over below:
- Facebook Created Pages with Businesses in Mind – Facebook created pages FOR businesses. Why would you want to use a profile (timeline) instead? If a part of a car was designed for a particular model, why would you use it for a different one?
- Facebook Insights – Profile (timeline) pages do not have Facebook Insights. Facebook Insights, as many of you know, provides page owners with metrics around their content, which enables a business to market more effectively. Demographics, age and gender are a few of the many categories of data gathered from Facebook Insights.
- Land a Landing Page – Businesses can take advantage of the landing page option. Profile (timeline) pages can only be viewed by a selected amount of users. In order to view the particular profile (timeline), one must be friends with the user. A page, however, gives businesses the option to have creative landing page. Take advantage of this feature and put something together that will get visitors to “like” your page.
- Indexed in Search Engines – Facebook pages also get indexed in search engines, so that your customers can easily search for you. Profiles are not made primarily for this type of SEO strategy.
CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets. Check out CJ Media Solutions for more.