Social giant, Facebook, is looking to create an app that can track you even when the app is turned off, according Bloomberg. The technology is not novel – Ross Wickman pointed out that CliqFindr has similar means for tracking users. That said, Facebook cannot track your location if you do not give the app permission.
We may put together your current city with GPS and other location information we have about you to, for example, tell you and your friends about people or events nearby, or offer deals to you that you might be interested in. We may also put together data about you to serve you ads that might be more relevant to you.
When we get your GPS location, we put it together with other location information we have about you (like your current city). But we only keep it until it is no longer useful to provide you services, like keeping your last GPS coordinates to send you relevant notifications.
Last year, Facebook launched its unpopular tool, Find Friends Nearby, but was quick to remove the feature when the company faced a copyright suit from Friendshake and Friendthem. It’s unclear whether the new location tracking technology from Facebook will be a case for copyright infringement.
Facebook’s location tracking could potentially be lucrative for apps that use the network’s data for services though Facebook could choose to not share location information. Further, the company is facing a lot of heat since it’s been unable to maintain favorable shares for investors. Its foray into mobile development will be necessary to secure its momentum of mobile-targeted revenue.