Facebook IPO Video | FBI Social Surveillance | Supermoon Goes Viral

 Click here to receive the Morning Social Media Newsfeed via email.

Facebook IPO Pitch: Can it Win Big Investors? (Mashable) Looking ahead toward its much-anticipated IPO later this month, Facebook has produced a 30-minute video pitch to show big-time investors why sinking money into a publicly traded Facebook will be a good idea. It’s an interesting take on the normal business investment pitch video — instead of a heavy emphasis on dry finance numbers, Facebook plays to the heartstrings. Reuters In the presentation, chief operating officer Sheryl Sandberg said mobile is a key area of growth for Facebook, and that the company would use sponsored stories to generate more advertising income. Advertisers pay Facebook to highlight certain stories. These sponsored posts recently started running on the News Feeds of Facebook mobile users. Financial Times Pricing for Facebook’s premium “social” advertisements continues to rise, two recent studies have found — a positive indicator that could offset concerns about a dip in advertising growth and help sentiment towards the internet company’s initial public offering. A report to be released today by Marin Software, a digital marketing platform that processes more than $100 million worth of spending on Facebook, found a 26 percent increase over the last year in the cost per click for “premium” ad formats. AllFacebook Facebook’s initial public offering slated for May 18 hasn’t slowed its acquisition frenzy, as the social network gobbled up location-based mobile application Glancee for an undisclosed amount. Glancee, an app for Apple iOS and Android devices, allowed users to sign in with Facebook and discover other users within a specified distance with similar interests. Fortune The economy is improving. Berkshire Hathaway’s stock is undervalued. And Facebook is a crapshoot. That was the general feeling at a gathering of investors on the eve of Berkshire Hathaway’s annual meeting.

FBI Renews Push for Ready-Made Web, Social Media Wiretaps (ZDNET) The FBI is asking Internet and social media companies not to oppose a controversial proposal that would require the firms, including Microsoft, Facebook, Yahoo! and Google, to build in back doors for government surveillance. The FBI general counsel’s office has drafted a proposed law that would require social-networking websites and providers of VoIP, instant messaging and Web email alter their code to ensure their products are wiretap-friendly. Gizmodo If you are paranoid about the rise of a police state, it’s time to pull out your metaphorical tin foil hat. As if CISPA and SOPA weren’t already bad enough, CNET says that, if permitted, this proposal would be amended to the 18-year-old CALEA legislation, which requires telecommunications companies to make their communication lines accessible for wiretaps. redOrbit Many social networking companies already comply to law enforcement actions, to a degree. For example, the “safety center” page on Facebook states the conditions under which it cooperates with law enforcement authorities within the United States and international jurisdictions.

Twitter Post by Sex Offender Scares Away Star Football Prospect (Mashable)
Lauded Pennsylvania high school football recruit Alex Anzalone de-committed from Ohio State University after a convicted sex offender posted photos he took with him on Twitter. Is it fair to blame a school if creepy fans contact athletes via social media?

Move Over Superman, Supermoon is Here … on Storify (Storify)
Here are some of the most stunning photographs of the Supermoon as it makes its way through the skies around the globe on Saturday. People captured the cosmic event on all sorts of social media platforms, including Twitter, Facebook and blogs, and Storify brought them together.

What’s America’s Most Engaging Social Network? You’ll Be Surprised (Mashable)
Try to guess America’s most engaging social network. Facebook? Wrong. Twitter? Wrong. Pinterest? Wrong again. According to comScore‘s most recent social networking data, San Francisco-based site Tagged engages users like no other service.

Brazil Retailer Using Facebook Likes … on its Clothing Hangers (VentureBeat)
Facebook is constantly absorbing our real-life data that we contribute to the social network, but one Brazilian clothing store is taking Facebook’s data and throwing it back into the physical world. The store, C&A, is putting ” real-time Likes” counters on its hangers in retail locations around Brazil.

High School Principal Resigns Amid Facebook Mystery (The Kansas City Star)
A Missouri principal has resigned over what the district is calling “a fundamental dispute concerning the appropriate use of social media.”

Social Media, Jury Duty a Bad Mix (The Miami Herald)
U.S. judges have declared a slew of mistrials in the past few years caused by jurors doing their own research or for posting real-time narratives of their jury experiences with text messages or Twitter or Facebook postings. If you Google “misconduct and juror and Twitter,” you come up with 1.1 million hits and scores of references to “mistrial by Twitter,” and “mistrial in 140 characters or less.” Substitute Facebook for Twitter and the count goes to 1.16 million.

Social Media Blitz Lands a Job for Massachusetts Resident (The Boston Globe)
Dave Cutler whipped up a frenzy of social media self-promotion to find a job, and the 14 months he spent tweeting, checking in on Foursquare and posting video interviews finally paid off in April when he landed a job as a social media and community specialist at a Somerville, Mass., analytics software provider.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!