Netflix and Facebook are both leaders in their own arenas—Facebook in social networking and Netflix in Internet streaming. But rumor has it that the two companies may be joining forces to cross-promote and improve the social aspects of each of their platforms. Could Facebook and Netflix be helping one another to dominate the web?
According to Erik Gruenwedel of Home Media Magazine, Facebook and Netflix are currently in talks about how they can “cross-promote the social aspect of each other’s business platforms.” Of course, we already know that Facebook is highly social and has been integrated into many websites, including Netflix, to add to their sociability. However, according to Gruenwedel, “The New York Times, in covering Facebook CEO Mark Zuckerberg’s presentation at the eG8 technology conference last week in France, reported that the social media executive is seeking to link new and existing media companies’ platforms—including Netflix—to its 700 million global user base.”
Netflix also brings a lot to the table, with 23 million paying subscribers and unparalleled recommendation technology. According to Gruenwedel, “Netflix a couple of years ago awarded a $1 million prize to a group of computer scientists that successfully increased by more than 10% the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” The site has also dabbled in Facebook integration with Netflix for a more social viewing and rental experience.
At the eG8 technology conference in France, Zuckerberg explained a new vision for a “continuous feed” of music, television, news, books and other media. Zuckerberg said, “Listening to music is something that people do with their friends. Music, TV, news, books—those types of things I think people just naturally do with their friends. I hope we can play a part in enabling those new companies to get built, and companies that are out there producing this great content to become more social.”
Currently, the talks between Facebook and Netflix are just that—talks. Nobody can say for sure where they will end up. Will we see a new media feed on Facebook of all the movies you are streaming, books you are reading, music you are listening to with links, like ads, to that content on Netflix and other sites? Will the cross-promotion take some other form? Right now it’s all speculation, but we can’t wait to see where these talks go. What’s your guess? Let us know in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.