What Facebook’s Open Graph Tags Mean for Media Outlets and Journalists

Journalists and publishers may see an uptick in their follower counts with the addition of Facebook’s Open Graph tags.

By adding tags to their website’s HTML, authors and publishers can automatically invite readers to follow them on Facebook without forcing the readers to leave their homepages, as the readers will be see the option to follow a publisher’s Page or an author’s profile in their News Feeds along with article links that their friends are sharing.  (Authors will need to enable following on their profiles for this to work.)

Including the tags could increase distribution and engagement, and down the line, the Open Graph could surface additional connections between readers and the media publishers they’re interested in.

Facebook declined to comment on whether the tags would affect an article’s status in the search rankings in the same way that Author Rank does on Google+.

 

 

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!