Facebook Teams Up with Nielsen

Facebook confirmed a report in The Wall Street Journal to Inside Facebook that it will team up with Nielsen on an initiative to measure the impact of ads.

According to the Journal, the product will be called Nielsen Brand Lift, and the two companies plan to launch a service to analyze ads on other sites.

The Journal reported:

Under the partnership, terms of which aren’t expected to be disclosed, Facebook advertisers that are also Nielsen customers will be able to measure the impact of the ads they buy on Facebook through polls that Facebook will show its users who have seen the ads. Facebook will then compare the users’ responses to those of other people who didn’t see the ads and package the data for advertisers, according to the companies.

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