Israel-based startup Stevie is bringing a whole new meaning to the term “Social TV.” Instead of making TV more social, Stevie actually takes the content from your own social networks and turns them into a personalized TV show so you can enjoy the videos, status updates, pictures, tweets and other content shared by your friends in video form, while you sit back and relax.
I first saw a demo of Stevie at a VideoTLV meetup in Tel Aviv earlier this year. They launched publicly last month at TechCrunch Disrupt where Co-founder and Chief Creative Technologist Gil Rimon explained that, “Stevie turns your Facebook feed into a beautiful broadcast experience.”
Stevie basically takes the content that your friends are sharing on Facebook and Twitter and turns it into a show made up of several segments—Top Stories, which shows the biggest stories on your feed on a given day; a roundup of what’s happening on your feed right now; The Comedy Strip, which is compiled of funny clips shared by friends, funny videos that are trending around the web, and tweets from top comedians; Celeb TV, a show made entirely of celebrity content; a music show called Music Non-Stop and more.
Stevie is a web based app that can be experienced on your computer or connected TV. They also have iOS, Android and Windows 8 applications in the works.
Rimon explains, “Our mission is to redefine the way we watch online video and to introduce the true meaning of Social TV as we see it.” That meaning, of course, being TV that is created entirely out of your own social content, which is much different than what we’ve come to know as “Social TV” over the past couple of years—second-screen services like GetGlue, Miso and others that let you check into and socialize around your favorite TV shows.
Personally, I think that Stevie is a very cool service but they might be doing themselves a disservice by throwing themselves into the “Social TV” fishbowl with other companies that are all closely related to broadcast TV and popular television content. It might confuse consumers that are already familiar with the concept of Social TV as something that is quite different from Stevie. Perhaps a whole new category is needed to describe this leanback social networking experience.
Check our your personalized Stevie by heading over to mystevie.com and linking your social accounts and let us know what you think. Do you think Stevie is the future of Social TV or would you put it in a different category?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.