Facebook’s Mobile Layout for Business Pages Highlights Location

Today Facebook has revealed a new layout for business pages on its mobile application that will help users find businesses while they’re on the go.

In the new version, a map of the nearest store location, company contact information, customer reviews, check-in data, and the company’s business hours are near the top of the screen, ahead of status updates and comments.

The view changes slightly depending on whether the viewer is looking at the company’s main page, an individual branch, or the administrator’s page. Page administrators will be able to switch between “admin” and “public” views.

Our sibling blog InsideFacebook notes that “The layout, with a top row of buttons and a prominent map and recommendations module, is similar to the design Facebook had been using for its local search product Nearby.”

The changes will appear on mobile browsers and the Facebook iOS app starting today. An Android version is coming soon, according to Facebook.

“As a Page owner, there’s no need to do anything to prepare your Page in advance of these updates, but it’s important to make sure the information currently listed on your Page is complete and up-to-date,” the company said.

Page administrators will also be able to “pin” important posts, such as special offers or videos, higher in the feed.

In the announcement, Facebook did not say precisely how many people are accessing Facebook Pages on the social network, but the post noted that almost half of the “millions” that do are using their mobile phones.

Images via Facebook.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!